The Importance of Good Website Design in Watsonville Businesses

In today’s world, running a business has never been more complicated. For decades, the way our customers found us changed very little. Billboards, newspapers, television, and word of mouth were the only ways we could drive people to our businesses.

People often believe that the old ways are the best, however, these more traditional forms of advertising had their own problems. Billboard, newspaper, and television advertisements have been extremely expensive. There’s limited physical space to put all these advertisements up, which drives demand. Besides the cost of placing the ad, when it comes to television, filming a high-quality commercial can cost more money than our businesses might make in a month or even a year.

Unfortunately, for many of us, that has meant that we weren’t able to pursue these effective avenues.

However, the internet is becoming an equalizer when it comes to advertising and marketing your business. The internet can be leveraged to help you earn more customers, and this can be done at a fraction of the cost of traditional advertising.

Once a website design is completed, the cost to maintain the site and keep your advertisement running is extremely minimal. In contrast, filming a TV spot is just a fraction of the cost that’s required to get it in front of potential customers.

The fact that maintaining a website is inexpensive shouldn’t make us take the opportunity lightly, however. Just as a poorly scripted and edited TV spot can dissuade people from visiting your business, a poorly designed website can drive customers away.

Your website design and overall web presence are vital to the health of your business.

There is so much to think about when it comes to website design in Watsonville local businesses. What should you worry about?
When having your website built, there are a few very important pieces you can’t miss.


One of the most important facets of your website design is its performance. Possibly the most important factor is how quickly your website and its pages load. Page speed can mean the difference between a customer finding your phone number quickly, or becoming frustrated and visiting a competitor instead.

Mobile Friendliness

Nearly half of all web searches are done on mobile devices. That could mean that one of your customers is in your area, hoping to find your business immediately. It’s easy to see how important it is that you be visible to a mobile customer.

If they’re searching for your business while they’re out running errands, they’re probably not going to go home until they get what they need. If they can’t navigate your website on their phone or tablet, they’ll probably find one of your competitors instead. That could mean losing that customer for life.

Search Engine Optimization

No matter how great your site looks or performs, it won’t mean anything unless you’re ranking in the search engines.

Search engines are now the primary way that people find businesses. It is crucial to your businesses success that you are visible there, and that search optimization is a factor in your design.

Your website design and overall web presence are vital to the health of your business. Contact Coastline Marketing Group for website design services in Watsonville and improve the overall performance of your website.