If you’ve seen other small businesses proudly display plaques and certificates on their walls, you may wonder how they earn these elusive accomplishments. The truth is that winning small business awards in London doesn’t have to be difficult if you have a great business and a little inside knowledge. Here are three secrets that can help your business take home the big prizes.
The key to winning business awards is to enter the right contests. After all, you can’t win if you don’t enter. With hundreds of awards to choose from, pick the ones that play to your business’s strengths and downplay its weaknesses. Going for obscure awards with less competition is another strategy that can increase your odds of winning.
Know Your Competition
After entering a few contests for small business awards in London, it’s time to size up the competition. You’re competing against the best, so you need to see what the other businesses are doing well and step up your game. Consider offering additional services, lowering prices or hiring more employees to increase your chances of adding an award to your wall.
Show, Don’t Tell
Talk is cheap, and judges want to see proof of your accomplishments rather than just hear about them. Back up your claims with hard proof like sales figures, customer feedback and employee turnover rates. Answer any questions that the judges ask with honesty even if the truth is unflattering.