Social media has integrated into all aspects of society, from personal to business. Word of mouth through social influencers can cause sales to go up immediately, just as bad reviews can be detrimental to any business. Because social media has become so important to brands, understanding how to utilize social media marketing to achieve the best results is important for any company, especially for the small business community in Atlanta, Georgia.
For small businesses with little to no marketing budget, creatively utilizing social media can expedite a company’s growth without having to spend a lot of money. Building a brand presence on social media means dedication of creating an active sharing space where the business is communicating directly to the end consumer. For instance, a local restaurant in Atlanta can post its daily menu to entice visitors to come dine at the location. One important thing to note is building brand presence isn’t the result of a single post. It takes time to build a fanbase. Once this fanbase is established, the business has the luxury to communicate and obtain feedback directly from its end users.
Traditional advertisements, such as a printed ad, are often costly and direct impressions and impact of the ad on the business is difficult to track. With social media marketing, businesses can allocate as little as $50 a week to run an ad that is directly targeted at its market segment and can see the conversion of the ad. This brings more value for businesses that don’t have huge budgets to spend but want to grow their client base.
Overall, social media marketing, whether free or paid, is key in today’s digital world. Investing the time to learn and execute a social media marketing plan in Atlanta, Georgia, can enhance a business’ annual income overall.