Search engine optimization, or SEO for short, is as old as search engines themselves. In the old days, everything was confined to elements on the page, as search engines weren’t very sophisticated and there weren’t billions of pages to sift through and rank. Simply working on the words on your page might help land you at the top of search engine results. Nowadays, that’s a faraway dream, and if you confine yourself to on-page SEO, focused around “keywords,” you’re probably going to find your website falling further and further behind into the depths of search engine result pages very quickly. Following today’s newest search engine trends is vital if you want to make it to the top and stay there.
To give you an idea of some new trends, think of voice search SEO. Nowadays, people don’t just search by typing in a query. They search by the spoken word, and if you’re going to show up in those people’s search queries, you have to consider the unique things people search for using speech. Verbal searches are different than written queries. Google also recently introduced a mobile-first index. They’re looking at the quality of mobile content before simply web-based browsers. The result? Well, you’re going to have to up your mobile game if you want to stay at the top of queries in this department. So many websites overlook their mobile content. This content isn’t just a companion to your web-based website these days. It can be even more important.
An SEO service in the Madison area can help give you the edge you need to stay at the top of search engine results, but the game is changing completely these days. If you want to stay at the top, you’re going to have to think about new trends like voice search SEO and Google’s mobile-first index. SEO Solutions is the SEO service that Madison website owners need in order to keep their website on top. Visit here SEOSolutions.us for more information.