Everything Business Owners Need to Know About Digital Asset Management Digital asset management solutions are designed to store, organize, and display all the digital assets a company uses in its online marketing strategy and otherwise. On top of the assets themselves, the term can refer to the software and hardware used in the process. A good DAM will make a company’s entire digital asset library more efficient than ever if it is used properly.
What Are Digital Assets?
Digital assets can cover a wide spectrum of different types of media. It commonly refers to videos, animations, and music the company uses or distributes. It can also include podcasts and other large multimedia files used by the company or its clients. Other things outside of media files can be classified as digital assets too like blueprints, cameras, and just data itself.
It Has Benefits
Digital asset management solutions have a variety of advantages for the company employing them, including increased productivity thanks to the efficiency created. These solutions can also create more storage space for media files because of the improved organization of the items being stored.
Two Types of Storage Are Used
When it comes to a healthy digital asset storage strategy, two types of storage are used, physical and cloud. Physical storage is the traditional form of storage like hard drives in a variety of sizes. Cloud storage refers to a myriad of different online storage options, like a consumer-level version like Google Drive or Dropbox. If you are interested in improving the digital asset strategy of your business, contact FGS today to learn more.