In the world of business, it’s essential to stay ahead of the competition. To stay ahead of your competitors, it’s helpful to learn about popular digital marketing tactics. With that in mind, check out three of the most popular digital marketing trends for 2020.
Creating Interactive Pages for Users
At one time, it was enough to have pictures, images, and videos on your website. Now, customers throughout the world are wanting something more while they’re online. To solve this problem, industry experts feel that interactive pages will become extremely popular throughout 2020. This means pages including polls, quizzes, and anything else users can interact with. For assistance with this, seek out a business that provides digital marketing in St. Augustine, FL.
Having a Chatbot for Website Visitors
If your company is looking for a way to set itself apart this year, it’s wise to implement a chatbot on your website. Thanks to the capabilities of technology and machine learning, it’s become easier for bots to effectively communicate with your company’s target audience.
Going for Position Zero
You’ve likely heard about the importance of reaching spot number one in Google’s search results. Recently, Google is aiming to have users have their questions answered before clicking out of this website. To gain the attention of these users, you’ll want to try and aim for Google’s featured snippet. Fortunately, a company that provides digital marketing in St. Augustine, FL, can help your company increase its chance of getting this spot.