Using Peer-to-Peer (P2P) Marketing to Boost Your Product or Service

It doesn’t matter what product or service you offer because if you don’t market it well, you won’t have any customers and make money. There are many strategies available to you, especially in the technology age. However, it isn’t just about choosing one strategy and going with it with tunnel vision. You must use multiple marketing tools to get your product out there and show people you have what it takes.

Peer-to-peer, or P2P as it is commonly called, is a great form of marketing. In essence, this strategy doesn’t cost you any money, because the customer talks about your product to others. Social media is a great tool, as well. Consider creating a Facebook page about your product or brand and then posting relevant information. For example, if you have a cleaning service, you could post blogs about cleaning tips. This will also give the customer a chance to “like” your page and share your information and pictures, which will also help get the word out. However, don’t forget about peer-to-peer interaction, as well.

Establish Trust

Using this marketing tool will help your brand establish trust with consumers. College students rely on their friends and others to make suggestions about products, where to eat, and what to do. If one or two students use your product or service and enjoy it, they will tell others. Those people will also want to try your brand to see what all the fuss is about.

People want to hear what others have to say. It can be helpful to read reviews about something, especially a big item. However, most people still prefer the word of mouth.

Impressions

Impressionable teens usually turn into impressionable college students. The whole point of college, for most, is to get the full college experience. This means being part of a group, socializing and finding oneself. When someone raves about a product or service, others that want to be part of the group, will also want to try it.

Social Media

In order to be a pro at peer-to-peer marketing, you will need to set up a social media presence. This is a key step to ensuring your product gets out there and gets recognized. You won’t want to focus on one platform, either. Use multiple social media platforms to ensure you are catching as many consumers as possible.

College students like to listen to others. Peer-to-peer marketing is a great tool because when one person likes your product and talks about it, others will try it. Learn more at College Marketing Insider today.

It doesn’t matter what product or service you offer because if you don’t market it well, you won’t have any customers and make money. There are many strategies available to you, especially in the technology age. However, it isn’t just about choosing one strategy and going with it with tunnel vision. You must use multiple marketing tools to get your product out there and show people you have what it takes.

Peer-to-peer, or P2P as it is commonly called, is a great form of marketing. In essence, this strategy doesn’t cost you any money, because the customer talks about your product to others. Social media is a great tool, as well. Consider creating a Facebook page about your product or brand and then posting relevant information. For example, if you have a cleaning service, you could post blogs about cleaning tips. This will also give the customer a chance to “like” your page and share your information and pictures, which will also help get the word out. However, don’t forget about peer-to-peer interaction, as well.

Establish Trust

Using this marketing tool will help your brand establish trust with consumers. College students rely on their friends and others to make suggestions about products, where to eat, and what to do. If one or two students use your product or service and enjoy it, they will tell others. Those people will also want to try your brand to see what all the fuss is about.

People want to hear what others have to say. It can be helpful to read reviews about something, especially a big item. However, most people still prefer the word of mouth.

Impressions

Impressionable teens usually turn into impressionable college students. The whole point of college, for most, is to get the full college experience. This means being part of a group, socializing and finding oneself. When someone raves about a product or service, others that want to be part of the group, will also want to try it.

Social Media

In order to be a pro at peer-to-peer marketing, you will need to set up a social media presence. This is a key step to ensuring your product gets out there and gets recognized. You won’t want to focus on one platform, either. Use multiple social media platforms to ensure you are catching as many consumers as possible.

College students like to listen to others. Peer-to-peer marketing is a great tool because when one person likes your product and talks about it, others will try it.  Learn more at College Marketing Insider today.

Share!
    Shares