When it comes to marketing, you can’t simply expect to focus on one medium and be successful. Instead you need to work to create engaging content that will catch the eye of your customer and then encourage them to take some type of action. This is one of the main reasons that a brochure has withstood the test of time when it comes to effective marketing. These are appealing visually and full of valuable information; additionally, and even more importantly, having a brochure created from a professional Orange County printing service is extremely affordable.
A brochure provides you with the ideal takeaway for customers and clients and provides an affordable manner to bridge the gap that exists between you and your audience in an efficient and creative way.
With the benefits of a brochure in mind, there are also a number of mistakes which should be avoided at all costs, which are highlighted here.
Creating a Layout that is Overcrowded
It is important to understand that you can include too much information. Even though you may have the most interesting and unique service or product in the world, packing your brochure with all of this information may hurt your efforts in the long run. Instead, focus on the information that is really important and include a web address for more information.
Using too many Different Fonts
While typography is a great way to liven up your brochure, using too many different types of font may create a type of visual clutter. You should only use different fonts in the brochure’s headlines, body content and the call to action.
Not Using Headings
If you have endless blurbs of text, you will also have a boring brochure. A good brochure design will include various sections of text that are broken up by call-to-actions, call-outs and various headings. When you include descriptive headings you will be able to keep your readers focused and following along with your sales copy.
Poor Quality of Images
When you include fuzzy images, this is the first sign of a brochure that has been poorly designed. This is why you should trust your printing company to ensure that your photos appear professional. If they recommend finding another photo or image, it is a good idea to follow their suggestions.
There are a number of factors that can affect the quality of your printed marketing materials. Understanding what to avoid can help you to create a high-quality brochure that will engage your customers and encourage them to take a particular action.